Goals of Market Research

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An isometric illustration of business and productivity items, featuring a target with an arrow, a laptop with graphs, a light bulb, financial symbols, office supplies, a camera, a plant, a coffee cup, and a clock.

1. Define Objectives

Illustration of a stylized character with glasses and a cape standing confidently in front of a large target, with a hand holding a pencil poised to mark the center. The background features abstract shapes and lines suggesting motion and precision.

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2. Understand Customer Needs

Illustration of a person sitting at a desk surrounded by various objects, including a clock, coffee cup, plants, books, and stationery items. The person is holding a clipboard and appears to be working or studying.

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3. Evaluate Size and Potential of The Market

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4. Identify Growth Opportunities

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5. Assess Competitive Landscape

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6. SMART Goals

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7. Conclusion

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